16 Best AI Recruitment Tools for Businesses - Business Expert
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Hiring’s hard enough when you’re running a business, never mind when you do it without an HR team. Between screening CVs, replying to candidates, and juggling interviews, the process eats up hours you don’t have.

That’s where AI hiring tools come in. These platforms can help automate your hiring process, from filtering applicants to scheduling interviews, so you spend less time on admin and more time meeting the right people.

But with so many tools out there, how do you know which ones are actually useful for a small business? In this guide, we’ve tested and compared the best AI recruitment software for UK SMEs, sole traders, and growing teams.

Whether you’re hiring your first employee or filling multiple roles, we’ll show you what to look for, what each tool does, and which ones offer the most value for time-poor founders. Let’s make hiring one less job to worry about.

What is the Best AI Recruitment Tool for Businesses?

For small UK businesses, the best AI recruitment tools save time without adding complexity. After testing, I believe Manatal is the strongest all-around choice. It’s quick to set up, affordable, and simplifies CV screening and tracking, even if you’ve never hired before. If your hiring is growing or involves different roles, Zoho Recruit offers more automation and flexibility, though learning takes a bit longer.

ChatGPT can be an effective, low-cost way to screen and rank candidates without needing a full platform if you hire only occasionally or have a tight budget. MyInterview helps you quickly assess personality and communication through short video responses for customer-facing roles, saving you early interview time.

For ease and speed, Manatal is ideal; if you need more customisation and growth potential, Zoho Recruit is a better fit. Pair either with myInterview or ChatGPT to automate your hiring process while keeping it personal. This combination saves hours, speeds up shortlisting, and works without an HR team.

Best AI Recruitment Tools Compared

Tool NameBest ForKey FeaturesFree Plan / Starting PriceLearn More
ManatalSimple AI recruitment for growing SMEsCV parsing, candidate scoring, LinkedIn enrichment✅ Free trial

💷 From ~£10/month
Visit Manatal
Zoho RecruitEnd-to-end recruitment with CRM-style featuresResume parsing, scheduling, job board posting, and automations✅ Free tier

💷 From £20/month
Visit Zoho Recruit
ChatGPT Resume ScreenerCustom, lightweight CV analysisKeyword-based CV ranking via GPT prompts✅ Free tier(manual setup)

💷From £20/month
Visit ChatGPT
RecruiteeCollaborative hiring with strong UITask automation, scheduling, team scoring, and integrations✅ Free trial

💷 From £230/month
Visit Recruitee
BreezyHRDrag-and-drop simplicity for lean teamsPipeline visualisation, video screening, and messaging✅ Free plan
💷 From ~£115/month
Visit BreezyHR
HireEZAI sourcing and outbound candidate engagementContact finding, enrichment, personalised outreach❌Demo available

💷 Custom pricing
Visit HireEZ
WorkableBroad ATS with built-in AIOne-click posting, resume screening, and interview kits✅ Free trial

💷 From ~£218/month
Visit Workable
Paradox (Olivia)Conversational AI for volume hiringChatbot screening, scheduling, and mobile-first workflows❌ Demo available

💷 Custom pricing
Visit Paradox
RecruitCRMCRM-first approach for recruitersResume parsing, email automation, pipeline tracking✅ Free trial

💷 From ~£75/month
Visit RecruitCRM
HumanlyDEI-focused candidate screeningChat screening, structured interviews, and bias detection❌ Demo available

💷 Custom pricing
Visit Humanly
Interviewer.aiQuick video screening with scoringAI-powered interview analysis, video responses✅ Free trial

💷 From £7 per month
Visit Interviewer.ai
TurboHireHigh-volume AI-led automationResume parsing, bulk actions, and interview automation❌ Demo available

💷Custom pricing
Visit TurboHire
SkillateInternal mobility and enterprise hiringJD-to-resume matching, chatbot, analytics❌ Demo available

💷 Custom pricing
Visit Skillate
Otter.aiInterview transcription and note-takingReal-time transcription, summaries, keyword tagging✅ Free plan

💷 From ~£6/month
Visit Otter.ai
FetcherAutomated sourcing with personalisationCandidate discovery, outreach, analytics❌ Demo available

💷 From ~£275/month
Visit Fetcher
myInterviewVideo-first hiring for customer-facing rolesOne-way video interviews, candidate scoring, and async screening❌ Demo available 

💷 Custom pricing
Visit myInterview

Best AI Recruitment Tools for Businesses Reviewed

Manatal

Why We Picked It

Manatal stood out immediately for small businesses juggling hiring alongside everything else. It offers a rare mix of simplicity and power, requiring no HR team or extensive time commitment to get results. The platform provides a structured way to filter applicants, track progress, and surface better-fit candidates using AI, which is ideal if you want to automate your hiring process without complexity.

Compared to more complex tools like Zoho Recruit or Recruitee, Manatal feels like a true plug-and-play option. It isn’t as flexible as Zoho Recruit or as outreach-focused as HireEZ, but it’s one of the easiest wins for time-poor founders seeking clarity and control.

Key Features

AI-powered resume scoring to quickly spot high-potential candidates, even if hiring jargon is unfamiliar
LinkedIn and social profile enrichment for a fuller view beyond the CV
Visual hiring pipeline with drag-and-drop simplicity
Job board multiposting to reach UK and global sites in one go.
Collaboration tools to share shortlists without endless emails

Pros & Cons

Pros
  • Extremely easy to set up with no IT or recruitment experience needed
  • AI tools feel genuinely helpful, not gimmicky
  • Great for businesses hiring between 1 and 10 roles at a time
  • Social media enrichment adds valuable context to candidates
Cons
  • No free plan beyond a 14-day trial
  • Limited candidate outreach automation compared to HireEZ or Fetcher
  • Not suited for complex workflows involving multiple managers or compliance-heavy roles

Pricing

  • Free trial: 14 days
  • Paid plans: From around £10 per user/month, billed annually
  • No free forever plan, but good value for its simplicity and features

Zoho Recruit

Why We Picked It

Zoho Recruit is ideal if your hiring needs fluctuate or if you want a platform that can grow with your business. Thanks to seamless integration, it fits exceptionally well if you already use Zoho apps like CRM or email. Even on its own, it’s one of the most flexible AI recruitment tools available, perfect for automating admin tasks without technical expertise.

Compared to the simplicity of Manatal, Zoho Recruit offers more customisation and automation options. This makes it a smart choice if you’re scaling up, managing multiple roles, or hiring across different departments or locations. If you’ve outgrown spreadsheets but aren’t ready for a complex, rigid applicant tracking system (ATS), Zoho Recruit is a powerful recruitment toolkit rather than a plug-and-play tool.

Key Features

AI resume parsing and ranking to shortlist applicants based on your criteria quickly.
Automated emails, interview scheduling, and follow-ups to save time
Custom workflows you can build without coding
One-click job posting to major UK job boards like Indeed and CV-Library
GDPR-compliant candidate portals designed for UK hiring needs

Pros & Cons

Pros
  • Highly configurable, ideal for growing businesses with varied hiring needs
  • Free forever plan available for basic use
  • Strong automation for outreach and administrative tasks
  • Smooth integration with other Zoho apps if you use them
Cons
  • Steeper learning curve compared to simpler tools like Manatal or BreezyHR
  • Can feel overwhelming if you hire very infrequently
  • Mobile app lacks polish compared to desktop version

Pricing

  • Free plan: Yes, limited to one recruiter and basic features
  • Paid plans: From £20/user/month (monthly billing)

ChatGPT (Custom Resume Screener)

Why We Picked It

Sometimes you don’t need a full applicant tracking system; you just need a smarter way to sift through a stack of CVs. That’s where ChatGPT shines. It’s not a traditional recruitment platform, but becomes a powerful screening assistant with the right prompts. I think it’s one of the easiest and most affordable ways for solo founders or overstretched managers to automate their hiring process without signing up for new software or complex systems.

Compared to tools like Manatal or Zoho Recruit, ChatGPT is more flexible but requires more hands-on effort. It’s not as polished as BreezyHR or as structured as Recruitee, but it’s surprisingly effective for cash-conscious UK SMEs that hire occasionally or need quick CV shortlisting. You define the rules, feed in CVs, and it helps shortlist faster, though you’ll need to invest time learning to craft good prompts.

Key Features

Resume summarisation to highlight key qualifications and red flags
Candidate ranking based on your custom criteria
Tone and language analysis to spot soft skills or cultural fit
Quick email drafting for interview invites or rejections
Reusable prompt templates to save time on repeat hires

Pros & Cons

Pros
  • Extremely affordable with no per-user fees
  • Fully customisable with no fixed workflows
  • No onboarding and works with tools you already use, like Google Docs and Gmail
  • Great for solo users or microbusinesses
Cons
  • No applicant tracking or visual pipeline, manual process only
  • Requires you to upload CVs and prompt manually
  • Not explicitly built for recruitment and lacks integrations and reporting
  • Results depend heavily on how well you design your prompts

Pricing

  • Free plan: ChatGPT Free available; GPT-4 requires ChatGPT Plus
  • Paid plan: £20/month for ChatGPT Plus with GPT-4
  • No per-seat costs, making it ideal for small or infrequent hiring

Recruitee

Why We Picked It

Recruitee is designed for small UK businesses and growing teams that want a straightforward, organised way to manage hiring without needing to be tech experts. If you’re tired of juggling emails and spreadsheets, Recruitee gives you a clear visual pipeline and simple collaboration tools, making it easier to track candidates and keep everyone on the same page, even if your “team” is just one or two people.

Unlike Manatal or Zoho Recruit, which focus heavily on automation and AI scoring, Recruitee emphasises teamwork and transparency. Its AI features are lighter, but the platform balances enough structure to avoid overwhelm while boosting hiring efficiency. It’s a strong mid-tier option if you hire regularly and want to grow your recruitment process gradually.

Key Features

Drag-and-drop pipelines to see where candidates are at a glance.
Resume parsing that organises applicant info automatically
Interview scheduling synced with your calendar.
Job board posting to UK and global sites
Team commenting and feedback in one place.

Pros & Cons

Pros
  • Clean, intuitive interface, easy to pick up
  • Built for collaboration, even with a very small team
  • GDPR-compliant and tailored to UK hiring needs
  • Cost-effective when managing multiple open roles
Cons
  • No free plan, so less suitable for occasional or one-off hires
  • AI features aren’t as advanced as some competitors’
  • Best value if used regularly, not ideal for ad-hoc hiring

Pricing

  • Free trial: Yes
  • Paid plans: From £230/month for up to 10 active jobs (flat rate)

BreezyHR

Why We Picked It

BreezyHR feels designed for small UK businesses or solo founders juggling recruitment alongside other priorities. If you need a straightforward, visual tool that helps you manage candidates without getting lost in complicated settings, BreezyHR fits the bill. Its drag-and-drop pipeline and beginner-friendly setup make hiring feel manageable, even if you’ve never used an applicant tracking system before.

BreezyHR takes a more straightforward, opinionated approach than more customisable platforms like Zoho Recruit. This means less time building workflows and more time hiring. I think it’s ideal for SMEs that hire occasionally or manage just a handful of roles at once. It may feel a bit limited for businesses with multiple departments or complex hiring needs.

Key Features

Visual hiring pipelines for easy candidate tracking
AI-powered sourcing that suggests candidates based on your job description
Resume parsing to organise CV data automatically.
Automated interview scheduling synced with your calendar
Built-in messaging templates for candidate communication

Pros & Cons

Pros
  • Very easy to set up with no ATS experience required
  • Visual layout gives quick insight into candidate progress
  • Includes sourcing tools to speed up hiring
  • Free plan available for basic needs
Cons
  • AI features less advanced than competitors like Manatal or HireEZ
  • May not suit businesses hiring across multiple teams or complex roles
  • Reporting features are basic compared to Zoho Recruit

Pricing

  • Free plan: Yes, includes one active job and basic tracking
  • Paid plans: From around £115/month for unlimited roles and advanced features
  • Pricing is per business, making it a good fit for small teams

HireEZ

Why We Picked It

If your main hiring challenge isn’t filtering candidates but finding them in the first place, HireEZ deserves serious consideration. Unlike typical applicant tracking systems, HireEZ helps you proactively source candidates from the open web, job boards, and CV databases. It works best with a simple ATS like BreezyHR or Manatal to manage inbound applicants.

HireEZ is particularly valuable for UK SMEs competing in tight talent markets or hiring specialist roles where job ads alone don’t cut it. It turns your hiring process from reactive to proactive, giving small teams an edge against larger recruiters through automated outreach and CRM-style tracking.

Key Features

AI talent sourcing based on role and skill requirements
Candidate enrichment with contact details and profiles
Automated personalised email sequences and reply tracking
Collaboration tools for sharing shortlists and notes

Pros & Cons

Pros
  • Excellent for outbound recruitment when job ads underperform
  • Integrates well with UK job boards like CV-Library and Monster
  • Helps small teams compete by automating outreach
  • Outreach tracking feels like a sales CRM designed for hiring
Cons
  • Not a complete applicant tracking system, so best paired with another tool
  • Pricing isn’t public and can be expensive for microbusinesses
  • Less useful if you already receive many quality inbound applicants

Pricing

  • Free plan: No, but demos are available
  • Paid plans: Custom pricing, suited for businesses hiring regularly or at scale

Workable

Why We Picked It

Workable is a well-rounded recruitment platform designed for growing UK businesses that want more structure without the cost and complexity of an HR team. It covers the entire hiring process, from posting jobs to scheduling interviews, all within one system.

Compared to simpler tools like BreezyHR or Manatal, Workable offers greater depth and detailed reporting, making it ideal for managing multiple hires or locations. It’s a step up from spreadsheets and lightweight screeners like ChatGPT, but without the steep learning curve or expense of enterprise software. I think Workable suits small but growing SMEs looking for a scalable, polished tool that balances usability with powerful features.

Key Features

AI-powered sourcing to find candidates matching your job descriptions
One-click posting to over 200 job boards, including UK favourites like Reed and Totaljobs
Integrated interview scheduling with calendar sync and reminders
Collaborative scorecards to align your hiring team
Mobile app for managing candidates on the go

Pros & Cons

Pros
  • All-in-one platform that scales with your business
  • Includes UK salary data and role templates for faster hiring
  • Supports multi-role and multi-site recruitment
  • Fully GDPR-compliant and UK-market friendly
Cons
  • Pricier than simpler tools, so it may be more than solo founders need
  • Requires more setup time than plug-and-play options like BreezyHR
  • Doesn’t offer outbound candidate sourcing like HireEZ

Pricing

  • Free plan: No, but a 15-day free trial is available
  • Paid plans: From about £218/month for one open role, with flexible pay-as-you-go or monthly billing
  • Pricing scales by active roles, not users, making it suitable for lean teams

Paradox (Olivia)

Why We Picked It

Hiring takes too much time when juggling everything in a small business. Paradox’s AI assistant Olivia acts like an extra pair of hands, automatically handling screening, scheduling, and candidate communication. I recommend it especially for UK SMEs in customer-facing sectors like hospitality, retail, or logistics, where hiring is frequent and high-volume.

While it won’t replace a full applicant tracking system like Manatal, pairing Olivia with an ATS efficiently covers both the admin and candidate experience. If you need to speed up hiring without endless back-and-forth emails, Olivia’s automation works 24/7 to keep things moving.

Key Features

Real-time AI chatbot screening based on your criteria
Automated interview scheduling synced with your calendar.
Mobile-first application flows, ideal for frontline roles.
Multi-language support to widen your candidate pool
Integrates with major ATS platforms or works standalone

Pros & Cons

Pros
  • Cuts candidate drop-off with instant engagement
  • Handles repetitive admin tasks so you don’t have to
  • Perfect for bulk hiring or fast turnaround
  • Complements ATS platforms like Workable or Zoho Recruit
Cons
  • Less suited to infrequent or low-volume hiring
  • Setup needs more effort than plug-and-play tools like BreezyHR
  • Enterprise-style pricing may be too high for microbusiness budgets

Pricing

  • Free plan: None publicly available. Demo available.
  • Paid plans: Custom pricing, typically based on volume or use case

Recruit CRM

Why We Picked It

Recruit CRM strikes an outstanding balance between usability and features, making it ideal for small UK businesses that need to handle candidate tracking, outreach, and pipeline management in one platform. It’s especially suited for lean teams or solo founders without HR expertise who want a straightforward, structured workflow that covers multi-role and repeat hiring without switching between multiple tools.

Compared to Zoho Recruit, which can feel overwhelming for some, and ChatGPT, which requires manual effort, Recruit CRM offers a more straightforward yet flexible approach. Its combined ATS and CRM tools mean you manage candidates and clients seamlessly, which is helpful if you also do agency-style recruiting.

Key Features

AI-powered resume parsing and keyword search for quick shortlisting
Kanban-style drag-and-drop pipelines to track candidates visually
Email and calendar sync for smooth scheduling and follow-ups
GDPR-compliant cloud access with UK-based support

Pros & Cons

Pros
  • Easy to get started, perfect for non-HR founders
  • All-in-one ATS and CRM with no need for separate tools
  • Local support and UK-compliant privacy features
  • Automates follow-ups and email templates to save time
Cons
  • Less advanced sourcing compared to tools like HireEZ
  • Reporting isn’t as detailed as some competitors like Workable
  • No free plan with only paid tiers after a 14-day trial

Pricing

  • Free plan: None, but a 14-day free trial is included
  • Paid plans: From around £75/month per user, with simple flat pricing

Humanly

Why We Picked It

Humanly shines by addressing one of the toughest challenges for small UK businesses: quickly filtering out unqualified applicants without an HR team. Its AI chatbot screens candidates conversationally, saving hours while maintaining a natural, human touch. It is especially useful for SMEs facing large applicant volumes where early-stage screening is a major bottleneck.

Unlike Paradox, which targets high-volume roles and enterprise clients, Humanly feels more accessible and SME-friendly. It doesn’t replace a full ATS like Manatal or Recruit CRM, but complements them as a plug-in to improve candidate engagement and fairness.

Key Features

An AI chatbot screening that qualifies candidates instantly
Bias-aware filtering to support fairer hiring
Automated interview scheduling for candidates who pass the screen
Analytics to track candidate drop-off and performance.
Integrations with popular ATS platforms

Pros & Cons

Pros
  • Perfect for SMEs with high applicant numbers but limited HR support
  • Personal and inclusive screening improves candidate experience
  • Minimal technical setup required
  • Works smoothly alongside existing recruitment tools
Cons
  • Not a full ATS, so it needs pairing with another platform to manage pipelines
  • No free tier, and pricing isn’t publicly listed, which may deter very small teams
  • Overkill for businesses hiring infrequently or with low applicant volume

Pricing

  • Free plan: None publicly available. Demo available
  • Paid plans: Custom pricing based on volume or team size

Interviewer.ai

Why We Picked It

Managing interviews can be a significant time drain for UK SMEs without dedicated HR. Interviewer.ai eases this by letting candidates record video responses to your questions. Then, it uses AI to analyse tone, content, and delivery. I think of it as a virtual team member that conducts first-round interviews quickly and efficiently.

Unlike broader platforms like Manatal or Zoho Recruit, Interviewer.ai specialises in pre-screening rather than full recruitment management. It won’t replace a full ATS like Workable, but it is perfect if you’re overwhelmed with CVs and want a smarter way to shortlist before scheduling live interviews.

Key Features

AI-powered video interviews with automated scoring
Customisable question banks
GDPR-compliant and UK-based data access
Easy team sharing and collaborative review

Pros & Cons

Pros
  • Saves significant time by screening asynchronously
  • AI feedback helps non-experts assess candidates
  • Ideal for customer-facing roles where communication skills matter
  • Eliminates the need for live scheduling early on
Cons
  • Not a full ATS, so it requires integration with other tools for pipeline management
  • AI scoring works best with multiple candidates to compare fairly
  • Some candidates may be uncomfortable with video interviews

Pricing

  • Free plan: No, but a free trial is offered
  • Paid plans: From around £7/month, based on interview volume

TurboHire

Why We Picked It

TurboHire quietly handles the heavy lifting for small UK businesses with recurring hiring needs. It combines AI resume screening, automated job description creation, interview scheduling, and candidate ranking in one tidy platform. This all-in-one approach is a real time saver for founders or managers juggling recruitment alongside other tasks.

Compared to simpler options like Manatal or BreezyHR, TurboHire offers more features without feeling overwhelming like some enterprise tools. It strikes a good balance between power and usability, though it requires slightly more setup than plug-and-play tools.

I’d recommend TurboHire if you’re hiring regularly and want to automate much of the process without juggling multiple apps. It’s perfect for small teams comfortable with some initial learning to unlock deeper automation. However, you might find it a bit busy or complex if you only hire occasionally or prefer a minimalist interface.

Key Features

AI resume screening to highlight best-fit candidates
Automated job description generation
Interview scheduling synced to your calendar.
Candidate ranking with analytics
Custom workflows and automation triggers

Pros & Cons

Pros
  • Solid feature set that reduces the need for multiple tools
  • Saves significant admin time for small teams
  • Customisable pipelines tailored to your process
  • UK-based support and GDPR compliant
Cons
  • Setup takes more time than simpler ATS options
  • Interface can feel cluttered if you only need the basics
  • Lacks conversational AI features found in some competitors

Pricing

  • Free plan: No, but a demo is available
  • Paid plans: Custom pricing based on usage

Skillate

Why We Picked It

Skillate goes beyond automating recruitment admin to help UK SMEs make fairer, more data-driven hiring decisions. If you don’t have a dedicated recruiter and struggle to assess varied experience fairly, Skillate’s AI shines by cutting through the noise and spotting hidden talent. It benefits businesses wanting to boost inclusivity and reduce unconscious bias, without hiring expensive consultants or HR experts.

Compared to simpler tools like Manatal or ChatGPT screeners, Skillate is more analytical and detailed. Its bias-reduction features and job description optimisation help attract and fairly evaluate candidates based on fit, not just keywords. However, it’s best suited for growing SMEs hiring regularly rather than one-off roles, and the interface can be less intuitive for beginners.

Key Features

AI resume parsing and role-fit scoring
Job description enrichment for better candidate attraction
Bias-aware screening tools
Interview scheduling and team collaboration

Pros & Cons

Pros
  • Identifies strong candidates you might miss manually
  • Saves time with smart job description suggestions
  • Promotes inclusive hiring with bias reduction
  • UK-based and GDPR-compliant
Cons
  • No free tier; pricing varies by usage
  • Better for regular hiring, not occasional roles
  • Less beginner-friendly than simpler ATS platforms

Pricing

  • Free plan: None, but a demo is available
  • Paid plans: Custom pricing based on features and volume

Otter.ai

Why We Picked It

Otter.ai isn’t a traditional recruitment platform but a powerful ally for small UK businesses that need to manage interviews without admin support. It records, transcribes, and summarises conversations in real time, helping you focus on candidates rather than frantic note-taking. This makes hiring decisions faster and more confident.

If you already use tools like Interviewer.ai for video interviews or Manatal for candidate management, Otter.ai fits seamlessly into your process. It’s handy for lean founders or managers who conduct their own interviews and can’t afford to miss key details.

While Otter.ai doesn’t track applicants or handle CVs, it’s a brilliant add-on for interview-heavy recruitment. Paired with an ATS like Manatal or Recruitee, it creates a lean, efficient system that boosts hiring quality without extra overhead.

Key Features

Real-time transcription of Zoom, Meet, and in-person interviews
Automated summaries highlighting key points
Speaker identification for multi-person calls
Searchable, shareable transcripts

Pros & Cons

Pros
  • Speeds up interview review and decision-making
  • Saves hours otherwise spent on manual note-taking
  • Works across devices and integrates with popular platforms
Cons
  • Does not replace ATS functions like CV parsing or scheduling
  • Requires steady internet for live transcription

Pricing

  • Free plan available with 300 transcription minutes monthly
  • Paid plans start from around £6/month for additional features

Fetcher

Why We Picked It

Fetcher is built for small UK teams who don’t have time to rely on job ads alone. It automates candidate sourcing and personalised outreach, making it like having an outbound hiring assistant. This can save hours for SMEs without HR support and help uncover candidates that traditional ads might miss.

Compared to more complex tools like HireEZ, Fetcher feels more “done-for-you,” making it ideal for time-poor founders or managers looking to fill specialist or hard-to-find roles. It doesn’t replace ATS platforms like Manatal or Zoho Recruit, but complements them well by handling proactive sourcing and follow-up.

Fetcher suits small businesses by hiring regularly for multiple roles, especially when agency spending needs cutting. It’s less useful for occasional hiring or companies relying mostly on inbound applications.

Key Features

Automated sourcing based on job criteria
Personalised email campaigns with thoughtful follow-ups
AI-powered candidate matching
Pipeline visibility and team collaboration

Pros & Cons

Pros
  • Excellent for startups and SMEs needing proactive hiring
  • Removes guesswork from sourcing and outreach
  • Easy setup, no technical skills needed
  • Works well alongside ATS tools
Cons
  • Lacks ATS functions like resume parsing and scheduling
  • Not ideal for infrequent hiring or inbound-reliant businesses
  • No free plan; pricing is best for regular hiring volumes

Pricing

  • Free plan: None, but a demo is available
  • Paid plans: Basic plans (Growth) with limited AI features start from around £275 per month, or more advanced plans (Amplify) start from around £475 per month.

myInterview

Why We Picked It

MyInterview is a straightforward tool designed for small UK businesses without a dedicated HR team. It simplifies early-stage hiring by allowing candidates to record video responses on their own schedule, cutting out the back-and-forth of arranging live interviews. This makes it especially useful for roles in retail, customer support, or remote positions where soft skills and communication are key.

Compared to Interviewer.ai, which relies more on AI analysis, myInterview prioritises human interaction and first impressions. It’s quicker and friendlier, helping you “meet” candidates without the admin headache. However, it doesn’t offer advanced analytics or resume screening, so it’s best paired with an ATS like Manatal or Recruitee for the whole hiring process.

Key Features

Asynchronous video interviews allow candidates to answer pre-set questions at their convenience.
Video evaluation tools that let you share and score candidate responses collaboratively
Customisable question templates to tailor interviews to each role
Candidate branding showcases personality beyond the CV.
GDPR-compliant to meet UK data privacy standards.

Pros & Cons

Pros
  • Very simple and easy to use for both recruiters and candidates
  • Speeds up shortlisting by eliminating the need for live calls
  • Ideal for roles where communication and presentation matter
Cons
  • No resume parsing or AI matching, so best used alongside an ATS
  • Not suited for highly technical roles requiring deep screening
  • Limited automation compared to tools like Paradox or Humanly

Pricing

  • Free plan: No, but a demo is available.
  • Paid plans: Custom pricing based on your hiring volumes and team size.
  • Affordable and scalable for small teams or startups

What Can AI Recruitment Tools Do?

If you’ve ever been overwhelmed by CVs or stuck in endless interview scheduling, AI recruitment software is designed to ease those repetitive tasks. It doesn’t replace your judgment but automates time-consuming admin, speeds up hiring, and supports fairer decisions.

Here’s what these tools typically do:

🧠 Parse CVs and Rank Candidates
AI scans CVs instantly, highlights key skills, and ranks applicants based on your job criteria. This saves hours of manual sorting, which is especially useful for roles with clear requirements like sales or customer service.

📬 Auto-Send Outreach Emails
AI manages personalised candidate messages at scale, keeping communication prompt and professional without extra effort on your part.

📅 Schedule Interviews Without Back-and-Forth
By syncing calendars and allowing candidates to pick times, AI removes the daily hassle of interview scheduling.

📊 Spot Bias and Track Hiring Metrics
Advanced platforms analyse your recruitment process to identify where candidates drop out or delays occur, helping improve fairness and efficiency.

🎥 Run Video Interviews with AI Insights
Candidates record answers on their own time; AI evaluates responses by tone and content, streamlining early screening without blocking your schedule.

🧑‍⚖️ Help Structure Interviews
AI suggests tailored questions based on job descriptions and CVs, ensuring consistent, fair interviews across your team.

🔄 Automate Candidate Feedback
AI can generate timely feedback emails based on interview results, saving you from writing repetitive messages.

📁 Create and Optimise Job Descriptions
AI tools can write inclusive, SEO-friendly job ads, easing the challenge of crafting compelling and compliant listings.

What to Look for in a Recruitment AI Tool

Choosing the right AI hiring tool can feel overwhelming, especially if you don’t have a recruitment team or IT support. From my experience running lean hiring processes, the best tools save you time without adding extra complexity or admin.

Here’s what small businesses should prioritise:

Easy setup (no IT help needed): Choose plug-and-play tools. You should be able to sign up, post a job, and start screening candidates quickly with no lengthy onboarding or technical hurdles.

Affordability: Look for free tiers or pay-as-you-go pricing. This works well if you hire infrequently or want to test a tool without a big commitment.

Built-in automation: This is where you’ll save the most time. Focus on the tools offering:

  • CV parsing and candidate scoring
  • Automated emails and follow-ups
  • Interview scheduling with reminders

GDPR compliance and data privacy are essential for UK businesses. The tool must securely store candidate data, allow deletion requests, and help you comply with regulations.

Integrations with existing tools: Ensure the AI platform connects with your email, calendar, job boards, or team chat apps, so it fits smoothly into your workflow.

If a tool meets these criteria, it’s likely to simplify your hiring process, not complicate it.

How to Automate Your Hiring Process with AI (Step-by-Step)

You’re not alone if hiring always slips to the bottom of your to-do list. Most small businesses lack a dedicated recruiter, so top candidates often go elsewhere. AI recruitment tools can automate repetitive tasks without losing the personal touch, freeing you to focus on what matters most.

Here’s a simple 4-step framework to get started:

✅ Step 1: Identify Your Hiring Bottlenecks
Pinpoint what’s slowing you down. It might be sifting through irrelevant CVs, juggling interview schedules, missing candidate follow-ups, or losing track of applications. For me, it was scheduling delays and slow replies. Knowing your pain points helps you pick the right AI tool.

🛠️ Step 2: Choose a Tool That Fits Your Workflow
Not all platforms suit every business. For fast-paced roles like retail, use tools like myInterview Excel. For multi-person hiring, something like ModernLoop may work better. Consider how many roles you hire for, if you need video interviews or just screening, and whether integration with your calendar or ATS is essential.

⚙️ Step 3: Set Up Your Automations
Automate key tasks like CV parsing, candidate scoring, interview scheduling, and follow-up emails. Once set, these run in the background, saving hours per hire. I found the setup quick and the time saved invaluable.

📈 Step 4: Track What’s Working (and What’s Not)
Use data from your tool to monitor drop-off points or delays. Platforms like Screenloop and HireVue give insights so you can refine your process instead of guessing.

AI Recruitment Tool FAQs

An AI recruitment tool uses artificial intelligence to automate parts of hiring, such as screening CVs, scheduling interviews, and sending follow-ups, saving time and reducing manual work. Some tools also analyse candidate data to improve fairness and speed. For small teams, AI tools help scale recruitment without needing a whole HR department.

AI automates routine tasks like scanning CVS, ranking candidates, scheduling interviews, and personalising communication. It also analyses hiring data to spot trends, reduce bias, and improve diversity. This makes hiring faster, fairer, and more efficient, especially useful for small businesses managing multiple roles.

The best tool depends on your needs, but look for ease of use, strong automation, and good integrations. For UK SMEs, Zoho Recruit and myInterview offer affordable, practical solutions. Choose one that fits your workflow, saves time, and helps you make fairer, quicker decisions without complexity.

An Applicant Tracking System (ATS) itself isn’t AI, but many modern ATS platforms include AI features like CV screening and interview scheduling. This combination makes recruitment smarter and more efficient, though not all ATS software has AI capabilities.

AI can’t replace HR because hiring requires human judgement, empathy, and culture fit—things machines can’t replicate. Instead, AI should be seen as an assistant that automates repetitive tasks, freeing HR to focus on strategic decisions and relationships.

Costs vary widely. Many tools offer free plans or trials, ideal for small businesses. Paid plans usually start around £20–£50 per user per month, with advanced enterprise options costing more. Start with a trial to find what suits your needs before committing.

If designed responsibly, AI can improve fairness by reducing human bias. Transparency, privacy, and ongoing checks are essential. AI should support human judgment, not replace it, to ensure ethical, balanced hiring.

AI will make hiring faster, fairer, and more personalised by handling routine tasks and improving candidate experience. Advances in language processing and bias detection will help create inclusive processes, while analytics guide smarter decisions.

AI screening tools automatically review applicants, scan CVs for skills, and rank candidates. Some analyse video interviews or tests. These tools reduce manual workload, speed up shortlisting, and improve consistency, making hiring more efficient.

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